7 Tips To Help Create Captivating Pinterest Images To Drive Clicks

Pinterest has been my top referral site for quite a long time now.  I only really figured out how powerful Pinterest really can be until this last year.  I would post here and there, but no real strategy behind it. Pinterest can really increase your blog traffic if you use it strategically. Pinterest is set up in a way similar to Google.  Your content (or pins) will continually keep getting better and better and more valuable over time, if done correctly.   Below I list 7 tips to help create captivating Pinterest images to drive clicks.


7 Tips To Help Create Captivating Pinterest Images To Drive Clicks


Choosing The Perfect Image

If you’ve been on Pinterest for some time, you know that people pin what visually appeals to them. You want to choose an image that will stand out such as colors, composition, design, etc. Your image will be seen long before your title.

Stick to 3-5 complementary colors that match your blog or brand. When people see the same style posts over and over they will start to recognize you.  They’ll therefore be curious to click through to your blog.

Image Sizing For The Best Results

Vertical pins get seen more and will attract readers to click. Go look at your feed right now – you don’t really notice the horizontal ones at all. They don’t catch your eye.  Make sure your pins are vertical! Great images on Pinterest have a ratio of 2:3.  The perfect pin size according to Pinterest is 768 x 1102 px.  An easy way to create the perfect Pinterest image is in Canva.  They have the size already formatted into their designs.

If you will be posting recipes or tutorials then long and skinny pins like this one are great for grabbing someone attention because they take up more space on your newsfeed.

Add Text To Your Image

Adding text to your images will add more value to your pin. Insert in simple text that describes what your pin is about. Use easy to read text with the blog post title on the image. I like to use 2-3 fonts for headings, subheadings and text font on your images. It is important to be consistent throughout your pins!

Add A Call To Action

Include a call to action within your text.  It’s very true – if you tell someone exactly what to do, they’re more likely to do it. Even if you aren’t necessary selling something or have a free to promote, you can still add in a hook to drive people to click.  Some examples – “Click this pin to start building your email list,” or “Click through to learn how to double your email list in 7 days.”  

If I’m offering a freebie or opt-in within my blog post, I like to include a photo of it with a description on my Pinterest Pins.  I use Canva to create my free opt-ins.  I can then input them into my photos to showcase the free download a viewer would get if clicking into my blog post from the Pinterest pin. It makes it THAT much more enticing to click over if they know they will get something for free, don’t you think?  An example of one of my pins with a freebie included within the picture is below:

Your Photo’s Description

Your pin’s description is going to appear directly below your image. You want to provide good information because every time someone re-pins, the description will be there as well. Your description should explain the importance of the image to those viewing it.

The description of your image should include keyword phrases.  Having a great, keyword-rich description is great for SEO (search engine optimization) inside and also outside of Pinterest.  This description should let people know what they can expect in your post. You don’t want to tell them everything, you want to entice them to your actual post.

When inserting a photo into your blog – Make sure to put what you want as the description of your Pinterest pin as your “Alternative Text” when inside the image details.  This is what will get displayed in the description section of your Pinterest Pin.  If utilizing WordPress – after uploading a photo into your blog post you can click on the image and a row of icons will appear.  Click on the pencil icon.  This will bring up your Image Details when in WordPress.  The photo below displays an example.

Adding A Logo/URL To Your Photos

I always like adding a tiny URL to my photos, but you can do the same with a logo.  This will be another way for viewers to see exactly where the Pinterest pin came from.  Keep this small and in the same location for all of your photos.  I typically like to keep this at the bottom of all my pins. 

Follow Up On Your Pins

Once in a while, it’s a good idea to check and see what images and posts are being pinned from your blog. In my case I would check http://pinterest.com/source/uniquelywomen to view what pins have recently been pinned from my blog. It will give you a good idea where people’s interests lie and what they are sharing.

By the way, have you been looking for a great Pinterest group board to join? I’ve created one – and you can join hundreds of other bloggers in a Pinterest Group where  your pins will be seen to over 5 THOUSAND people.  It’s totally free and we’d love to have you! 😉 You can join here >>

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  • Reply Jill January 31, 2017 at 7:01 pm

    Once again, you’re so incredibly helpful! I didn’t know where I could go back and check which images were being pinned the most- what a cool feature! Thanks for sharing!

  • Reply Kristin January 31, 2017 at 9:41 pm

    These are wonderful tips! I have started to notice traffic coming from Pinterest but I need to up my game. Thank you!

  • Reply Lisa Elaine February 1, 2017 at 8:47 am

    This is super helpful info for new Pinners! It took me awhile to get down the Call to Actions! Great tips!

  • Reply valerie hansen February 1, 2017 at 9:25 am

    This is awesome.but oh my goodness, my head is swimming now…lol. I do some of these..but the one about adding a logo/url to your pin sounds very confusing..I am on blogger, so I don’t think this is even an option….
    I have a lot to fix about pinterest..oh my :/
    Thanks for sharing these great tips!

  • Reply Abbey Phipps February 1, 2017 at 9:31 am

    Such helpful tips! I’ve been looking for something like this!

  • Reply Kimberly Henricks-Friedhoff February 1, 2017 at 10:43 am

    Oh my goodness … thank you so much for these tips! And for the checklist … I will be putting it to use today!

  • Reply Her vs. World February 1, 2017 at 11:13 am

    This was super helpful! I’m not big on pinterest(other than searching for recipes), but I’ve heard many bloggers saying that’s where they get most of their traffic, so I want to try it out.

  • Reply Lacey February 1, 2017 at 11:14 am

    Love this! Pinterest is my mission this year! Thanks for breaking it all down!



  • Reply Lori Yerry February 1, 2017 at 11:54 am

    These are some wonderful tips! It is amazing how much Pinterest can improve your exposure.

  • Reply The Southern Thing February 1, 2017 at 2:02 pm

    Great tips! I think a good image is just as important as the content!

  • Reply Dawn February 1, 2017 at 2:46 pm

    Wonderful useful tips! I am just starting to rehash my Pinterest plan and have already seen an increase in traffic. I look forward to trying these other suggestions too!

  • Reply Tiffany Griffin February 1, 2017 at 4:59 pm

    Adding text to your images is more important now than ever. Pinterest has been testing removing/hiding the descriptions from pins. I’m hoping that doesn’t happen, but if it does, it’s good to be prepared.

  • Reply Jenny February 1, 2017 at 5:03 pm

    Such wonderful tips! Pinterest is the topic traffic driver to my website so I always try and implement these things.

  • Reply Alix Maza February 1, 2017 at 8:01 pm

    Pinned this lol! Great info.

    Alix | http://www.apintsizedlifeblog.com

  • Reply Summer Telban (@SummerTelban) February 1, 2017 at 10:07 pm

    These are really great! I should add CTAs, especially on my blogging tips ones!

  • Reply sunshineandmunchkins February 1, 2017 at 10:35 pm

    Great tips! I started implementing many of these about 8 months ago and have seen a definite increase in my traffic from Pinterest. However, I tried using the link you mentioned to check and see what people are pinning and it didn’t work for me…? Any suggestions? I have Tailwind, but wondered if this would show me anything different.

  • Reply Justine Y @ Little Dove February 2, 2017 at 2:54 pm

    Great tips! Pinterest is one of my top referrers as well. And my pins have certainly come a long way over the years!

  • Reply CoCo February 2, 2017 at 3:29 pm

    Awesome tips! I knew some of these but had no idea about the sizing!

  • Reply taylorannes95 February 3, 2017 at 9:36 am

    Loving your tips! I have saved this for later as I am working on tackling pinterest this month.

  • Reply Tiffany Griffin February 3, 2017 at 4:01 pm

    These tips are spot on Nicole! When I got serious about using Pinterest, I thought adding a call-to-action to your pins was silly. I figured people knew to click-through. Turns out, adding a CTA to your pins really works! I wonder how many times I’ve clicked on something because of a CTA. 🙂

  • Reply Aditi Tandon February 20, 2017 at 7:25 pm

    Great Tip on putting Keywords in the description.
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