How To Set Blog Goals That You’ll Actually Achieve

I have always been one to set goals in every aspect of my life. They’re essential for growth and development. My blog is no exception to my passion for goal setting (and achieving!!). But how do you set goals for your blog, especially in the beginning?

I have so many goals for my blog that it can become a little overwhelming. It’s easy to just want those goals to be achieved immediately – but breaking the goals down into small, actionable steps is exactly what you need to do.  Learn how to set blog goals that you’ll actually achieve.

How To Set Blog Goal's That You'll Actually Achieve

How To Set Blog Goals That You’ll Actually Achieve

How many times have you said ‘I’m going to do this!’ and then, not done it? It’s okay, we’re all guilty of it, but setting goals means we’re less likely to do that and more likely to get stuff done. That feeling when you finally achieve something that you have been spending days, weeks, months, or years trying to accomplish is addictive! You’ll want that feeling again and again.


When you set goals for your blog, you should also make sure those goals feel good to you. Your goals should be in alignment with how you want to feel about your blog and where you want your blog to go.  Everyone has different goals – so make sure they align with what you are wanting long-term from your blog.   When you set goals that don’t feel right, you’re going to be more likely to push it to the bottom of your to-do list. Not achieving goals will make you feel guilty and in turn will be on the mind constantly.


Making sure you have a deadline for each goal is imperative when setting goals.  If you don’t give a certain task a deadline, how likely will you be to complete it in a timely fashion? More than likely – you’ll keep putting them off because you haven’t given yourself a time frame to accomplish the goals. Make sure you are setting realistic goals. Don’t try to take on a large project in a short time frame if you don’t think you can manage it.  You never want to feel stressed or rushed to get them done. BUT, on the other hand you don’t want to give yourself too long of a deadline.  It may not be enough of a good push to achieve your goals.  The deadline you choose should provide you with enough time to feel comfortable getting it accomplished and still giving you that push to get things done.


When you set goals, it’s best to break them up into smaller, actionable steps instead of just looking at the big picture. I’ve put together a printable goal planner for you to accomplish those small, actionable steps. You can measure your progress as you complete the smaller steps and eventually knock off the big goal you want to accomplish. 

For example, let’s say you want to your Instagram platform to reach 5k followers at the end of the year.  That’s an awesome goal to have, but how will you make that happen? Try setting smaller goals for yourself such as hitting 1k followers first, then 3k, and so on. Create a step-by-step plan of tasks you need to do to get your Instagram platform to that 5k mark.  Maybe you’ll want to block off a half-hour every day to leave comments on other Instagram platforms. Or maybe you’re planning to get involved in an Instagram comment pod.  Whatever it may be, break your bigger goal up into actionable tasks that will help you achieve that big dream of yours. Even better? Set a deadline for those smaller tasks to keep you on track!


A little positive reinforcement is a good push to keep working toward your goals. Reward yourself when you’ve hit a milestone on the way to achieving your bigger goals. It’s a great way to stay motivated and to remind yourself that you are making progress, even if it doesn’t always seem like it. These little rewards can maybe be – buying some fresh flowers, buy something you have been wanting for your business (I recently rewarded myself with this office chair I’ve been eyeing!) 


It’s also a good idea to keep track of your progress along the journey toward your end goal. Check in on a regular basis to see how things are coming. Are things going the way you’d hoped? Are you getting things done in a timely fashion? Or have you found that you’re actually falling behind? Or maybe you’re even ahead of schedule? (Go you!) By keeping track of your progress, you’ll be more likely to stay on track toward meeting every single one of your goals.

Check in with your progress on a weekly or monthly basis. Make note of the things you struggled with and what came easily so you’ll know what deserves more time and attention the next time around.


Sometimes it’s easy to get discouraged as you work toward achieving your goals, especially if you don’t see the results as quickly as you would like. But it’s important to remember that you must continue to work hard and keep going if you want to accomplish anything.  If you find that you prefer to have someone by your side, pushing you and lending their support, consider finding an accountability partner.

An accountability partner will motivate you, encourage you, and maybe even pester you a bit when you’re slacking. (Just as long as you do the same for them!) When you have someone to give you that extra push, you don’t want to let them down. It’s a good motivator to work harder and stay on track. Plus, your accountability partner will always be there to offer help and advice when you need it.  

I used to have problems getting myself to the gym on a regular basis.  Getting an accountability partner has helped me gain that extra push I needed to get into a healthier lifestyle. 


S – Specific
M – Measurable
A – Actionable
R – Realistic
T – Timely

SMART goals are more focused and actionable.  For example, a S.M.A.R.T blog goal would be: decreasing my blog’s bounce rate by 15% by the end of 2017.

I’m being specific because I want to decrease my bounce rate by 15%, rather than just making my goal to decrease my bounce rate.  I’m keeping it measurable because I can keep track of the bounce rate via Analytics.  I’m making it actionable by ensuring there are things I can do to achieve it.  I’m keeping it realistic and giving myself a time limit in which to achieve the goal.




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  • Reply Allison December 13, 2016 at 4:14 pm

    These were some great reminders for goal setting, I especially like the reminder about setting deadlines. I don’t always set deadlines for my goals but I think that would be super helpful!

  • Reply bostongirlbakes December 13, 2016 at 6:21 pm

    Love this…I’m all about my goals for 2017 downloading it!! 🙂

  • Reply jackiemenglish7 December 13, 2016 at 6:43 pm

    Love these tips! thank you for sharing.

  • Reply omorris2014 December 13, 2016 at 7:32 pm

    Great ideas, I like your acronym….I’ll try to be smart this coming year….

  • Reply Sheila December 13, 2016 at 8:25 pm

    I love these tips! As the New Year approaches I am going to take the time to write out my goals!

  • Reply Jessica Hughes December 13, 2016 at 8:46 pm

    I love the tip of making smaller goals in a list. I do that everyday and it makes it seem MUCH less stressful when my to do list is miles long!

  • Reply Ashleigh December 13, 2016 at 10:54 pm

    This is a print out for keeping track of my blog goals! I will pin and use for the new year! Thank you for sharing!!

  • Reply Rhonda Albom December 14, 2016 at 12:18 am

    Excellent advice. I followed a similar plan last year and am pretty pleased with the results. What works for me is an actionable to-do list with subtasks that are manageable.

  • Reply Amy Smith December 14, 2016 at 9:21 am

    This was so helpful. Thanks!

  • Reply gracefullysassy December 14, 2016 at 11:10 am

    I totally needed this! I have finally started to make realistic, achievable goals for my blog. And I have thanked myself ever since. I am a little blogger babe and I can’t expect myself to achieve the same things as a blogger with 20K+ following.

  • Reply loveandflours December 14, 2016 at 12:13 pm

    Just working on goals for 2017, took a break and found your blog. Thanks!

  • Reply Stephanie Jeannot December 14, 2016 at 5:23 pm

    I like your list. These are realistic goals.

  • Reply tpicou10 December 14, 2016 at 6:05 pm

    Love your tips! I’ve recently has to implement S.M.A.R.T goals for my blog and it’s making a world of a difference.

  • Reply Jewels December 14, 2016 at 6:09 pm

    I’m a new blogger (7months :)) this article was so timely and helpful!

  • Reply CJ @Thirty30Courtney (@Thirty30Court) December 14, 2016 at 6:11 pm

    I set long term goals up and them break them down into bite-sized daily chunks so that it doesn’t seem so impossible. I wanted to grow my Instagram by 1,000 followers within a few months, but when I chunked it to monthly, weekly, daily, it didn’t seem so bad. I also love your idea of rewarding yourself. You work hard on your blog so why not?

  • Reply ABH Happenings Vol. 25 - A Blissful Haven December 22, 2016 at 10:00 pm

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  • Reply Sara Giboney December 23, 2016 at 9:24 am

    Yes! I love the SMART goal setting method. It’s what I use with my health coaching clients ; ) It’s also helped me achieve goals.

  • Reply Angelica Sereda (@NWMCblog) December 23, 2016 at 10:13 am

    Great tips! Love productivity hacks and I’ll be downloading the planner!

  • Reply KIm December 23, 2016 at 2:27 pm

    Downloading this now! Can’t wait for 2017!

  • Reply Erin | A Welder's Wife December 23, 2016 at 3:39 pm

    I love the acronym of keeping your goals S.M.A.R.T.! Thank you for the tips!

  • Reply Lauren December 24, 2016 at 6:51 am

    Totally pinned this post! Thanks for putting the list together!

  • Reply Aisiah Ezekyel December 24, 2016 at 9:41 pm

    I’m not really a new blogger but I’m having difficulty staying consistent. Most times I just lack to find inspiration. This coming year, I really hope I could get a good start and stay consistent.

  • Reply stuffnfings January 10, 2017 at 8:17 am

    This is a great post, thanks for sharing your tips!

  • Reply Lori @ Saved by the Mommy January 10, 2017 at 9:03 am

    These are great tips! Thanks for the planner as well. I definitely can use it 🙂

  • Reply Tanyi Melvis Bechemnyo January 10, 2017 at 11:47 am

    Awesome post Nicole.These great tips will help me.Thank you

  • Reply Robin January 17, 2017 at 6:06 pm

    This is SUCH a helpful guide – thank you so much for putting this together! I keep ignoring the blog goal-setting posts because I can’t think of goals that seem both realistic and motivational, but this post helped with that so much!

  • Reply Linda aka the Head Cabbage February 23, 2017 at 9:03 am

    Great post and such helpful information; thank you for sharing. I struggle with goal setting for my blog and I appreciate the free planner download. You have a new follower here :). Looking forward to reading more of your inpirational and motivating posts. Have a terrific day!

  • Reply jessica February 23, 2017 at 9:17 am

    great post…and it’s funny i use many of the same steps to help my clients set and achieve their health and wellness goals but have struggled doing it for my website. thanks for the goal planner too (:

  • Reply Emily Bendler February 23, 2017 at 10:12 am

    I love setting goals for myself. You are right though, it is so key to break them down into steps, keep track of them and reward ourselves. Otherwise we have no plan to actually achieve them.

  • Reply Haley Marie February 23, 2017 at 10:40 am

    I love these tips! As a college blogger I’m definitely making it my goal to focus more on meeting the deadlines I set for myself, but life gets so busy that sometimes the blog just gets away from me. Maybe I’ll take a note from this post and start rewarding myself more often for a job well done 🙂

  • Reply Alpana Deo February 23, 2017 at 2:15 pm

    Nice and informative post. Blogging is a wonderful journey but keeping the points that you have mentioned in mind can definitely make this journey even more enjoyable.

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  • Reply Reg. March 3, 2017 at 4:59 pm

    i love the S.M.A.R.T idea! Keeps things simple and attainable!

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