How To Install Google Analytics In WordPress For Beginners

So you have yourself a blog. Congratulations! Setting up your blog is a big accomplishment and a big hurdle to overcome. I’m sure you are probably thinking – now what? Make sure to set up Google Analytics as soon as possible after your blog is live. Why? Because this tool will allow you to see how many people are coming to your website, how long they are staying, and much more.

You really will want to use Google Analytics to track the traffic on your website or your blog. In this post we will show you how to set up Google Analytics the simple way and how to install the tracking code. We go into more details in the video below to show you the step by step of how to install google analytics in WordPress for beginners.

Last we chatted all about Google Analytics. We went over what details you should be looking for and how to navigate yourself in Google Analytics. Make sure to check it out after you are set up with Google Analytics.

Learn How To Install Google Analytics in WordPress For Beginners

Step 1 – Sign In!

The first thing we need to do is create a Google Analytics account. If you have Gmail, you can use that and it makes it really easy to sign in to all your Google stuff. Either way, what you need to do is go to to access Google Analytics.

It will prompt you to sign in or “create an account” at the bottom of the screen.

Once you’ve signed up, you’ll come to the setup screen within Google Analytics:

If you don’t already have properties in your Google Analytics account, which would be the case if you’re setting it up new, all you’ll see is this account section and it will be blank. It will ask you to create a new account.

Account Name – You can list this as anything. It really doesn’t matter, just as long as it’s relevant to you.

Website Name – The website name would be whatever your blog or website name is. This is really just for reference to make it easy for you to locate if you have multiple properties.

Website URL – You will stick in your URL to your blog or website. Example – (Google has taken care of the http:// for you)

Industry Category – It’s not really a big deal to include a category. You can get by without doing it, but it allows Google to better serve your results. I would suggest picking “Online Communities” if you are having troubles picking one out.

Time Zone – You’ll want to pick the time zone that you’re located in, so that all your metrics are associated with the proper time of day.

Data Sharing Settings (as shown in the photo below) – These are not really important. I leave them all checked. It will send Google information if things crash or don’t work properly. I would just leave them set as is.

Click the blue “Get Tracking ID” button at the bottom of the page once you have completed the above steps. There will be a pop up that comes up to accept the terms of service. Basically, this is informing you that Google can track all the information on your website that you’re giving them.

You can see now that a tracking ID is set up for you to utilize. For now, we’re going to leave this open here and install a WordPress plugin to connect the two. See below.

Step 2 – Install WordPress Plugin (Google Analyticator)

If you have a WordPress site, you’re going to want to log in to the backend, your admin section. If you don’t have a WordPress site, the installation of the tracking code is a little bit more difficult. The nice thing about WordPress is we can use plugin to help insert your Google Analytics tracking ID.

Here is the step by step process for installing Google Analyticator:

  • Hover over “Plugins” in your dashboard
  • Click “Add new plug-in” on the drop down menu
  • Type in the search bar – Google Analyticator
  • Click “Install Now” in the upper right hand corner of the box
  • Click “Activate”

There are many other plugins that will do the same thing as the Google Analyticator, but this is what has worked well for us. Please note: You will never want to install a plugin that hasn’t been updated recently, if they have a really low amount of downloads, or a very low rating.

Step 3 – Install The Tracking Code

From here it will have a button at the bottom of the page to “continue without authentication.” I find the best way to access Google Analytics is through the actual dashboard on If I’m doing anything with traffic and data analysis, I just use the interface of Google Analytics because it’s much more intuitive.

Once you choose “continue without authentication,” it will show you a screen with a red warning button. Ignore this. It is just informing you that the dashboard is enabled, which is just fine.

Now you can go back over here to your Google Analytics account you just created. Grab the tracking ID (as shown in the photo below) and paste the whole thing in the area in your WordPress backend space where it says “Analytics Account.”

The tracking settings down below on this page is nothing to worry about. Keep everything just as it is. All we needed was the tracking code inserted above. Make sure you go to the bottom of the page and click “save changes.” What WordPress has now done is placed your tracking ID on your website so it can now track your visitors and traffic effectively.

Step 4 – Setting Up Google Analytics Settings

Go back to your Google Analytics Dashboard. Go to your accounts property setting. Click on the toggle to enable demographic and interest reports.

By marking that as “on” you will now have access to all demographic information as your data collects over time, such as the age, gender, and location data of the viewers to your website or blog. Now click on “save.”

If you click the reporting tab, this is where your traffic stats are going to start showing up. There won’t be anything in here for approximately 6 to 12 hours. It takes Google that long for a new account to start collecting data. Once it starts coming in you’ll start seeing all the data.

Now you are all set up with Google Analytics! In a few hours you’ll start getting traffic to your Google Analytics account! If after 12 hours or so you aren’t getting traffic, there’s probably an issue with your installation. If you have any trouble, reach out to us. Let us know and we’ll do what we can to help!