If you’ve been a blogger for a while now and have not taken advantage of Bloglovin’, you are missing out on a gold mine of potential growth! Bloglovin’ is the best free marketing tool anywhere on the internet. Read on and discover how to use bloglovin’ to attract more readers to your blog.
How To Use Bloglovin’ To Attract More Readers To Your Blog
Why Bloglovin’ Is Hot:
It allows your followers on Bloglovin’ to stay up on your latest posts in their feed. Every time you write a new post, Bloglovin’ automatically posts a preview in your followers’ feed. Your followers can simply click on the post to read it, like it, or save it for a later time. Your followers can also click on your blog and see all your posts at once.
Let’s face it, we all love free stuff for promoting our blogs! Having a free marketing tool that will attract new followers as well as keeping your audience updated on when a new post is live! It can’t get much better than this.
Another great thing I love about Bloglovin’ – you can see which posts were more popular. You can then gauge what content your followers would like to see from you.
Bloglovin’ users can search for blogs by category or see other blogs that are similar to the ones they are already following. This will help new readers find your blog much more easily. Let’s face it, you’ll want readers that are interested in your niche and what type of content you are producing.
How to Utilize Bloglovin’:
INSTALL THE BLOGLOVIN’ WIDGET
In the top bar in Bloglovin’, scroll down underneath your bio photo to Widgets. Copy and paste the HTML code into your sidebar for new readers. One click and they’ll be subscribed to all future posts! How great is that?!
USE A WELL-DESIGNED TITLE IMAGE
By default, Bloglovin imports the first image from your post as the ‘title image’ in your followers’ feeds. Making that first post “pop” is important and will be what everyone on Bloglovin’ will see when scrolling through their feed! When you create something that is engaging AND using a vertical image, which will appear larger, you are more likely to be re-pinned on Pinterest.
If you’re wondering what characteristics of photos drive clicks to your blog – you check out this blog post I wrote!
WRITE CLICKABLE HEADLINES
Statistics have shown that 8 out of 10 followers will read a headline but only 2 out 10 will actually read the post!
There is so much information online. As bloggers, we constantly have to be asking ourselves – why should somebody want to read this article? You could have the most amazing content but if your title is “Let’s Chat About Instagram” it may not draw as many readers as “Double Your Instagram Followers in Three Months.” (But never ‘exaggerate’ the content you’re actually delivering, it’s a great way to lose readers!)
PIN YOUR POSTS DIRECTLY FROM BLOGLOVIN’
On your own Bloglovin’ blog feed, hit “Share” then “Pinterest.” This way, when a pinner clicks your image in Pinterest, your Bloglovin’ profile opens up displaying thumbnails of all your wonderful posts. They may be more likely to ‘follow’ right away. (However, right now I prefer to direct traffic directly to my blog! Find out what works best for you.)
HOW TO GET STARTED WITH BLOGLOVIN’
1. SIGN UP FOR AN ACCOUNT
Create a username and password by entering in your email address or by connecting your Bloglovin account with your Facebook.
2. CLAIM YOUR BLOG
A great way to grow your following via Bloglovin is to Claim Your Blog. Every blog has an RSS feed (a simplified version of your posts that users can subscribe to.) Search for your blog in the search bar by typing your full URL.
When you see your blog, click on it. On your blog “profile,” you’ll see the words “Is this your blog?” with a link that says “Claim it!” Click to claim your blog. More info over on Bloglovin’s post on how to claim your blog.
3. FIND RELEVANT BLOGS TO FOLLOW
Bloglovin’ is such a great way to search and connect with other similar bloggers. You can click “Find Blogs” in the top bar of Bloglovin’ and you’ll see a page full of blogs recommended for you. You can also sort by category, for example, I searched for “design.”
4. GET TO KNOW YOUR FEED
Once you’ve followed some of your favorite blogs, you can click on My Feed in the top bar to be taken to your new feed – full of the blogs you are now following! For each new blog post published – you’ll see an image, a title, and a short description of the blog post. You will see 4 choices underneath: Like, Save, Share and Mark as Read.
SAVE is a great feature! You can come back to blog posts for when you have more time to dig deeper into them. Once you save posts, you can create collections to categorize them for easy viewing.
SHARE is another great function. When you read a post you love, hit “Share” and choose how you would like to share with your friends!