How To Install Google Analytics In WordPress For Beginners

So you have yourself a blog. Congratulations! Setting up your blog is a big accomplishment and a big hurdle to overcome. I’m sure you are probably thinking – now what? Make sure to set up Google Analytics as soon as possible after your blog is live. Why? Because this tool will allow you to see how many people are coming to your website, how long they are staying, and much more.

You really will want to use Google Analytics to track the traffic on your website or your blog. In this post we will show you how to set up Google Analytics the simple way and how to install the tracking code. We go into more details in the video below to show you the step by step of how to install google analytics in WordPress for beginners.

Last we chatted all about Google Analytics. We went over what details you should be looking for and how to navigate yourself in Google Analytics. Make sure to check it out after you are set up with Google Analytics.

Learn How To Install Google Analytics in WordPress For Beginners

Step 1 – Sign In!

The first thing we need to do is create a Google Analytics account. If you have Gmail, you can use that and it makes it really easy to sign in to all your Google stuff. Either way, what you need to do is go to to access Google Analytics.

It will prompt you to sign in or “create an account” at the bottom of the screen.

Once you’ve signed up, you’ll come to the setup screen within Google Analytics:

If you don’t already have properties in your Google Analytics account, which would be the case if you’re setting it up new, all you’ll see is this account section and it will be blank. It will ask you to create a new account.

Account Name – You can list this as anything. It really doesn’t matter, just as long as it’s relevant to you.

Website Name – The website name would be whatever your blog or website name is. This is really just for reference to make it easy for you to locate if you have multiple properties.

Website URL – You will stick in your URL to your blog or website. Example – (Google has taken care of the http:// for you)

Industry Category – It’s not really a big deal to include a category. You can get by without doing it, but it allows Google to better serve your results. I would suggest picking “Online Communities” if you are having troubles picking one out.

Time Zone – You’ll want to pick the time zone that you’re located in, so that all your metrics are associated with the proper time of day.

Data Sharing Settings (as shown in the photo below) – These are not really important. I leave them all checked. It will send Google information if things crash or don’t work properly. I would just leave them set as is.

Click the blue “Get Tracking ID” button at the bottom of the page once you have completed the above steps. There will be a pop up that comes up to accept the terms of service. Basically, this is informing you that Google can track all the information on your website that you’re giving them.

You can see now that a tracking ID is set up for you to utilize. For now, we’re going to leave this open here and install a WordPress plugin to connect the two. See below.

Step 2 – Install WordPress Plugin (Google Analyticator)

If you have a WordPress site, you’re going to want to log in to the backend, your admin section. If you don’t have a WordPress site, the installation of the tracking code is a little bit more difficult. The nice thing about WordPress is we can use plugin to help insert your Google Analytics tracking ID.

Here is the step by step process for installing Google Analyticator:

  • Hover over “Plugins” in your dashboard
  • Click “Add new plug-in” on the drop down menu
  • Type in the search bar – Google Analyticator
  • Click “Install Now” in the upper right hand corner of the box
  • Click “Activate”

There are many other plugins that will do the same thing as the Google Analyticator, but this is what has worked well for us. Please note: You will never want to install a plugin that hasn’t been updated recently, if they have a really low amount of downloads, or a very low rating.

Step 3 – Install The Tracking Code

From here it will have a button at the bottom of the page to “continue without authentication.” I find the best way to access Google Analytics is through the actual dashboard on If I’m doing anything with traffic and data analysis, I just use the interface of Google Analytics because it’s much more intuitive.

Once you choose “continue without authentication,” it will show you a screen with a red warning button. Ignore this. It is just informing you that the dashboard is enabled, which is just fine.

Now you can go back over here to your Google Analytics account you just created. Grab the tracking ID (as shown in the photo below) and paste the whole thing in the area in your WordPress backend space where it says “Analytics Account.”

The tracking settings down below on this page is nothing to worry about. Keep everything just as it is. All we needed was the tracking code inserted above. Make sure you go to the bottom of the page and click “save changes.” What WordPress has now done is placed your tracking ID on your website so it can now track your visitors and traffic effectively.

Step 4 – Setting Up Google Analytics Settings

Go back to your Google Analytics Dashboard. Go to your accounts property setting. Click on the toggle to enable demographic and interest reports.

By marking that as “on” you will now have access to all demographic information as your data collects over time, such as the age, gender, and location data of the viewers to your website or blog. Now click on “save.”

If you click the reporting tab, this is where your traffic stats are going to start showing up. There won’t be anything in here for approximately 6 to 12 hours. It takes Google that long for a new account to start collecting data. Once it starts coming in you’ll start seeing all the data.

Now you are all set up with Google Analytics! In a few hours you’ll start getting traffic to your Google Analytics account! If after 12 hours or so you aren’t getting traffic, there’s probably an issue with your installation. If you have any trouble, reach out to us. Let us know and we’ll do what we can to help!


Beginners Guide To Google Analytics For Bloggers

If you have a blog or a website, one of the most important things you can do is track your visitors. One of the easiest ways to track visitors is with a tool called Google Analytics. The best part about it is Google Analytics is a free tool. You can use it quite passionately in terms of tracking blogs statistics, on checking out which posts get the most viewing, how well social media marketing is working and so much more. For beginners, it’s much more difficult to traverse the program, especially when you have no idea where to start. Learn how with this beginner’s guide to google analytics for bloggers.

Google Analytics, in the beginning, is scary. So many options, so much information – what is a bounce rate?! It’s all a little overwhelming, and if you don’t know where to start, you can either end up with a program installed on your blog that you don’t really know how to use, or really be missing out on some sweet information on your blog. To make things a little bit easier for Google analytic beginners, I’ve put together this super simple beginner guide to google analytics for bloggers.

Beginners Guide To Google Analytics For Bloggers

Beginners Guide To Google Analytics For Bloggers

To start, you’ll need a Google account. If you already have one, you’ll just need to go to and create a login for this particular tool. Now, you’ll have to set up your website with Google Analytics, which requires a little bit of advanced technical skill, but we’ll do a segment on that, as well, to help you along.

When looking at your homepage in Google Analytics, there are a number of different areas Google Analytics uses. Here’s the rundown and what they mean:


Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.


The total number of pages viewed. Repeated views of a single page are counted.


Users that have had at least one session within the selected date range. Includes both new and returning users.

Bounce Rate

The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).

Average Session Duration

The average length of time that a visitor stays on your website.


The average number of pages viewed during a session. Repeated views of a single page are counted.

% New Sessions

An estimate of the percentage of first time visits.


Here, in the audience overview of Google Analytics, we’ll go over some of the common segments in the data reporting that you’ll want to utilize once you’re in there.

New vs Returning

This is a great place to understand how people who have been to your site before behave differently to those who are new to your website. This feature is located under the Behavior tab. You’ll see they have the metrics broken out here in sessions, percentage of new sessions, new users, and then a variety of these other metrics.


Another very important data set is the usage from devices. Typically, you’ll only need to look in the overview here. As we know, a lot of people are using mobile more than desktop and tablet these days because obviously, it’s convenient and we always have our cell phones on us. If you take a look here, this is just going to show you the three primary devices where people are visiting the site from; mobile, desktop, and tablet. Here again, we’ve got sessions, new users, and then a variety of these other metrics.

(Photo below of New vs. Returning Section)

New vs Returning


This is going to show you a lot of data in terms of where your visitors came from. The overview in Acquisition is simply that, it’s just a very high level overview. I don’t use or look at this very much. You’ll find more information is going to be in channels. Channels break things out in a very broad level between social, direct, organic search, referrals, and then email.


Social – Obviously, social is going to be social properties, people visiting your website from Pinterest, Facebook, Instagram, et cetera. Pretty self-explanatory.

Direct – This number refers to the number of people who simply type your URL into their browser and visit your site directly.

Organic Search – These are searches done in a search engine. Your website can rank for certain keywords or phrases. If a visitor comes to your website from one of these keywords, phrases or photos in a search, that is categorized under Organic Search.

Referrals – Any other website on the internet that links to your website and a visitor was able to find your website through that link.

For example, if I had a link on my website to your blog or your website, and a visitor from mine clicked the link and landed on your website, in your analytics, Google would show a referral from my website in this source.


Under site content, we’re going to want to look primarily at all pages and landing pages. What this is going to tell us mostly is where people are arriving at on our website and which pages are visited the most.

All Pages – Your most popular page views. If a user was to come in on your website or your blog for a post, let’s say about the Ultimate Beginner’s Guide to Starting a Blog, and then that user clicked to another post to read about the DIY Nurse’s Survival Kit, that is going to be recorded as a page view because the user has viewed the page in some fashion. Even though they didn’t land on that page, they viewed the page.

Landing Pages – This shows you which pages are greeting your website visitors. These landing pages are oftentimes the first experience a visitor has with your website.

Between the 2 metrics, you can determine a couple things. What pages are most popular on your site (once they are on there) and what pages are most popular when entering from the outside for the first time.


The next thing I want to show you is this section called dashboards. Dashboards are a little bit more advanced, but once you get the hang of using Google Analytics, it’s super convenient to have dashboards set up where you can keep data tables and different charts, and graphs of data that you want to look at on a regular basis. It’ll save it in these dashboards and you can access it any time just to see a quick overview of different metrics.

I’ll show you an example that we have set up here. This dashboard features some generic widgets with a variety of different user metrics. It’ll always keep your metrics in this nice, clean, easy view. You’ll be able to change or modify those whenever you want to.



You can always change your date range for the data set that you want to look at. You’ll be able to go as far back as whenever you initiate your Google Analytics account and started tracking data. We can go all the way back to the beginning of the year here up until yesterday. You’ll see the metrics change and the graphs, and charts change.

When you change the date, that date will continue to follow through any of the data sets that you look at down here again. If we were to go to channel metrics, the date ranges stayed the same, but the metrics and our charts have adjusted.

Track & Analyze Your Blog’s Stats The Smart Way!

    • Overall Site Sessions
    • Top Referral Sources
    • Top Pageviews & Average Time on Page
    • Traffic From Social Networks
    • Traffic Via Device

Are you already using Google Analytics with your blog? What are some of your favorite features?