The Creative Local: Jenna Stratman

Welcome to The Creative Local Series! Up Next: Jenna Stratman from J Lynn Designery.  I am excited to bring this fellow Midwestern gal over to Uniquely Women today. It is such a great feeling when you meet such kind souls on the web – and she is one of them! Her shop and blog are amazing and she has the sweetest heart.  She will be sharing a little bit more about her business and some of her favorite Kansas City, MO hangouts within this interview!  

Without further adieu – please welcome Jenna Stratman!

The Creative Local: Jenna Stratman

The Creative Local: Jenna Stratman
If you are new to Uniquely Women, I started a blog series column – The Creative Local.  This series showcases boss ladies, whether it be bloggers, entrepreneurs, or women making a difference in their neck of the woods.  Each will showcase their current city, taking us around to their favorite places along with a little bit of their current business endeavors.  Tag #thecreativelocal on Instagram & Twitter to showcase the creative local in YOU to be featured.


The Creative Local: Jenna Stratman

Her Favorite Kansas City, Mo Spots:

There are few things I love more than talking about Kansas City! And I’m sure most (if not all) fellow KC residents would agree. I moved here almost three years ago…and not entirely by choice. My then-boyfriend, now-fiancé was already here a couple of years before me for school. I was in St. Louis at the time, but when he decided he wanted to do his rotations here for med school, I decided to pack my bags and move west to be with him. Neither one of us loved having a long distance relationship, and I was certain that Kansas City would be a very temporary thing.

However, it didn’t take long before I started to see and feel why everyone around me was so obsessed with this city; it’s contagious when you’re here, and the pride for local small businesses, all of the local teams, and every other part of the city that was just SO good, was hard to ignore. Before I knew it, I had fallen in love with this city, and my fiancé and I now talk often about making KC our forever home.

I’m still finding more and more new reasons why I love Kansas City every day. Overall though, it’s just the perfect mix of local pride, culture, and Midwest mentality. As a creative, I find so much inspiration in the culture of the city; that’s something I’ve never really had growing up, and I love being so close to it all now. All of the opportunities, events, music scene, local food joints, — I can’t get enough of it all! Not to mention, the people here are incredibly kind and welcoming. They embrace inclusion and love sharing what this city means to them; I love that, and have happily joined the bandwagon of KC pride over the last few years.


Heirloom Bakery & Hearth

Heirloom quickly became my favorite go-to coffee spot after discovering it just a few months ago! And truly, the pastries there are beyond anything you’ll taste in the city. This is my absolute favorite spot to meet clients, take friends, or just drop by for a quick treat. At my latest visit, I indulged in their Lavendar Honey biscuit, and friends: it. was. divine. Of course, isn’t everything on their menu?

{Find more about Heirloom Bakery & Hearth – HERE}

The Creative Local: Jenna Stratman

The Creative Local: Jenna Stratman


HMK on the Country Club Plaza

Honestly, the Country Club Plaza is a magical place in itself! With the beautiful architecture, musicians on every other corner, canal and bridge along the back side, and every store you could imagine, it’s the one place I love to visit for shopping, to grab a drink, or just for a little fresh air. HMK, a store created by Hallmark (which is also headquartered in Kansas City) is the perfect little store for the cutest and most perfect selection of gifts and cards you will find. They even feature a whole section of Kansas City gifts, apparel and decor, and love displaying local makers there as well; there’s that amazing local pride again that we all love so much! If you’re ever on the Plaza, this darling store is a must stop-and-shop.

{Find out more about HMK – HERE}

The Creative Local: Jenna Stratman

Glacé Artisan Ice Cream

Is any tour around Kansas City really complete without an ice cream stop? A friend turned me onto Glacé a couple of years ago, and I became an instant fan. This beautiful little ice cream joint is just south of the Plaza, and they continually feature the most creative flavors you didn’t know you loved! Everything from Goat Cheese & Medjool Dates to Lavendar Lemon, and trust me: you can’t go wrong with any of their flavors. In this visit, I had a mixture of Sweet Cream and Raspberry Cassis sorbet, and it was ice cream perfection.

{Learn more about Glace Ice Cream –  HERE}

The Creative Local: Jenna Stratman
The Creative Local: Jenna Stratman

The Creative Local: Jenna Stratman


Liberty Memorial

Part of the National World War I museum, Liberty Memorial is such an incredible spot to take anyone new to Kansas City…and one of my favorites to visit over and over again. At the base of this amazingly large structure is a lookout point where you can stand and look out over all of Kansas City. The view is one to remember, and it’s almost impossible to not snap a few photos every time you visit.

{Learn more about Liberty Memorial – HERE}

The Creative Local: Jenna Stratman


If you’re going to live in Kansas City, having a love of bbq is almost a necessity! We’ve tried different bbq joints all over the city, and while they’re all so perfect in their own ways, Q39 is one we love every single time. If you’re visiting, the burnt ends are a MUST to try. My go-to on any other day is the Apple Brined Pulled Pork with a side of beans or fries. Or let’s be honest: you’ll need to try both while you’re here.

{Learn more about Q39 – HERE}

The Creative Local: Jenna Stratman

The Creative Local: Jenna Stratman


Next Up: Interview with Jenna

(Read Below)

The Creative Local: Jenna Stratman


In a few sentences, describe yourself

Hi, friends! I’m a graphic designer with a love of business, a guinea pig mother of two, and a bride-to-be getting married to the most wonderful man in just a few short months. Born and raised in the Midwest, I love this part of the country to call home, but absolutely love traveling and discovering new places near and far. My love of design and background in business created the perfect combination for me to run my own company, and one day last summer, I made the leap from my day job to do just that. It’s been a rewarding experience through and through, and I adore working with bloggers and small businesses to create a beautiful presence for them on- and offline. My love of organization and planning became so much more last year when I also launched my very first line of planners! Because let’s face it: life and business should be beautiful.


How did your shop start? Where did that passion come from?

I’ve always had a love and interest in the operational side of business and knew that I’d one day want to run my own company; but I especially had a love for retail. There’s something so magical to me about creating this beautiful, unique experience for your customers and having complete control over that, whether it’s online or offline. I had a desire to create a brand that was a reflection of my own style, and this was the perfect opportunity to do that. I knew I wanted to start a business long before I ever knew what the business would even be about! Although, my love of everything bright and beautiful has been around for as long as I can remember, so I suppose I’ve always had an inkling of an idea what the aesthetic of my brand would become.


Tell us about your products — how you started and where you drew inspiration from?

I designed and launched a line of weekly planners last year! I learned an incredible amount in the process, and was thrilled to sell out of the first planner within weeks of its release. I then followed up with a second line of planners, which you can find in my shop now.

The Creative Local: Jenna Stratman


The planners were designed to bring functionality and beauty together; I wanted this to be a tangible place you could go to get away from your computer, phones and tablets, and focus on the intention behind your week. Take some time to plan out the good things ahead and reflect on the great things of the present. Everything from colors used to paper quality and binding treatment were all essential elements I poured myself into throughout the design of this product; I wanted it to feel like special place for the customers, from the moment it arrived in the mail to every morning they sat down to open it and plan for the day ahead.


I often draw inspiration from the most random of places: interior design, packaging, magazine layouts…I could spend hours flipping through the latest and greatest magazines from Barnes & Noble, gathering inspiration from the photography, typography and design treatments throughout. I also LOVE certain movies and TV shows that use particular colors and make me feel a certain way; all of these elements came together as inspiration for my planners.


The Creative Local: Jenna Stratman


Life can get busy — I know! How do you keep yourself organized as a business owner?

Is it too cliché to say my Refresh Weekly Planner saves my life on a daily basis?? Truly, I stay organized through a variety of methods and apps. I carry two planners at all times: the Refresh Weekly Planner keeps my day to day details, events, and meetings organized and handy, while the Revive Blog Planner I use to view client timelines at a glance and plan for blog posts ahead. I’m very much a person that needs to write something down to remember it, so having the physical planners handy is the way to go for me. However, I’m also a crazy list maker! I find joy and peace in making lists for the days or week ahead, and crossing things off one at a time. I also am a BIG fan of everything Google, and use Google Docs and Google Drive religiously for keeping online documents organized and accessible from everyone. Everything from my current client notes to my wedding guest list lives here, and I love that I can easily check it from my phone on-the-go.


If you could give one tip for a new entrepreneur, what would that be?

I’ve been such a huge fan of Barbara Corcoran’s for quite some time, and one thing she mentioned in her book “Shark Tales” really resonated with me: be resilient. She talks about the importance of not feeling sorry for yourself for too long, but instead, picking yourself up and moving forward. I think this is an incredibly important trait to have as an entrepreneur. So much of what we do is through learning and trial and error; you must be willing to try and try again until you get it right. It doesn’t matter how many times you fail. What matters is what you learn from that failure and how you keep pushing through. You may hear a thousand “no’s,” but you may only need one “yes” to make it work.

The Creative Local: Jenna Stratman

Top Bucket List Locations






Currently — Top Must Read Blogs

DesignLoveFest –

Jenna Kutcher –

Becoming Minimalist –

Oh, Joy! –

Millo –

Too many more to count!


Don’t forget to share #thecreativelocal on Instagram and Twitter with photos of you or other small business owners, entrepreneurs, or other hustlers out there making a difference in their neck of the woods!

Visit Jenna: J Lynn Designery

You can also find her here:

 Blog | Etsy | Instagram | Facebook | Twitter | Pinterest



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  • Reply Holly Young March 23, 2016 at 8:57 am


    I just told my husband if we ever travel to Kansas City I know where we can eat…I have a weakness for Pulled Pork. I also make lists, it’s a great feeling when I have accomplished a task (even if it was a small one) Love that you said “You only need one yes to make it work” so true!

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 3:11 pm

      Hi Holly! YES, gosh there were too many good BBQ places to narrow it down, truly! If you ever want to go on a BBQ eating marathon, add Joe’s KC and Jack Stack to the list – and invite me. 😉 Haha! Thanks so much for reading!!

  • Reply Robin Rue (@massholemommy) March 24, 2016 at 12:41 pm

    She sounds like an amazing woman! I loved learning a little more about her here today!

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 3:10 pm

      Hi Robin! You’re so kind, thanks for stopping by and reading the interview!! Nicole was amazing to work with and made the whole thing so fun; I hope you’re having a great day! 🙂

  • Reply Jeanette March 24, 2016 at 2:27 pm

    Our family are avid traveler’s but we have yet to make it to Kansas city. That heirloom Café looks pretty cool and I love their sign.

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 3:09 pm

      Hi Jeanette! It is SO darling! You’ll have to hit up a couple of these places if you ever make it out to KC — and let me know, so I can join you! 😉 Thanks for reading!

  • Reply beckysbestbites March 24, 2016 at 5:00 pm

    I have been to Kansas City a few times and have always had great BBQ! It is fun to read someone else’s favs in their city!!

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 3:06 pm

      Ohhhh, have you ever had Oklahoma Joe’s (now Joe’s KC) or Jack Stack?! Because those two were in the running for me. 😉 Thanks for reading, lady! xo

  • Reply uprunforlife March 24, 2016 at 11:19 pm

    The ice cream shop looks so inviting. I’m a sucker for ice cream especially mint chocolate chip.

    I haven’t been to Kansas City. I’ll have to remember these places if I ever go there.

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:58 pm

      And send me a shoutout if you do visit!! I will absolutely join you at Glacé for ice cream. That place never gets old! 😉 Thanks for reading!

  • Reply Jennifer L. } Modern Chic March 25, 2016 at 2:20 am

    Wow an incredible series! Thank you for spotlight Jenna Stratman, just loved her story and her company.

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:57 pm

      Thanks for the kind, kind words, Jennifer! I’m so glad you enjoyed it! Nicole is an absolute joy and made this such a fun piece to write. xo

  • Reply Marci Smith March 25, 2016 at 5:58 am

    I am a planner addict! I’m definitely going to take some time to look into these

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:56 pm

      You and I have that in common, Marci!! Planner addicts unite! 😉 If you have any questions, feel free to reach out to me anytime!

  • Reply Mary Edwards March 25, 2016 at 9:26 am

    Being resilient is an absolute must in this world. By the way, your guinea pig is too cute!!

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:56 pm

      Hehe you are so sweet, thanks Mary!! Our pigs are like children to us. 🙂 Thanks so much for reading, I hope you enjoyed! xo

  • Reply michele d March 25, 2016 at 10:35 am

    Would love to travel to Kansas City, Looks like a fun place to visit. Nice to meet you Jenna. Great interview.

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:55 pm

      Hi Michele, thanks so much for reading! It was such a pleasure working with Nicole on this piece; and so fun sharing all of my favorite spots around KC! Thanks for reading, I hope you’re having a great day!

  • Reply Stacie March 25, 2016 at 1:04 pm

    Kansas City is so darn cool! I would love to visit each and every one of the places you highlighted, especially the ice cream!

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:54 pm

      Hi Stacie! If you’re ever in town, you should absolutely reach out to me! But YES, Glacé ice cream is my favorite over and over again. You would love it, I’m sure!! Thanks for reading!

  • Reply CourtneyLynne March 25, 2016 at 2:07 pm

    Ooooo Kansas City is one place I have never been!!!! I hear the BBQ sauce is killer though.

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:52 pm

      You’re so right, the BBQ sauce IS killer. I didn’t even know I liked BBQ that much before moving here…now I crave it constantly! Haha. Thanks for reading, Courtney!

  • Reply Badet Siazon (@badudets) March 25, 2016 at 2:36 pm

    This is a nice way to showcase women entrpreneurs, reading up on her interview next. Girl power indeed!

  • Reply Christie March 25, 2016 at 3:05 pm

    What a fun interview! I’m always curious about other creative people and what they’re like outside of the office. She sounds like a great person

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:50 pm

      Thanks for reading, Christie!! It was such a joy working with Nicole on this; and learning about other creatives has been so fun, too! 🙂

  • Reply Maggie Branch March 25, 2016 at 3:21 pm

    These all look really wonderful and fun places to visit! I am a sucker for ice cream and that ice cream shop seems right up my alley.

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:50 pm

      Right?! Who isn’t a sucker for ice cream?? I’ve tried so many around KC, and Glacé is my go-to every time. Thanks so much for reading, Maggie!!

  • Reply Ann Bacciaglia March 25, 2016 at 3:32 pm

    I have always wanted to explore Kansas City. It looks like a beautiful place.

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:48 pm

      Hi Ann! It is SUCH a fun place to be! My fiancé and I have no plans of leaving anytime soon. If you ever visit, be sure to reach out to me! 🙂

  • Reply Bella Bucchiotti (xoxoBella) March 25, 2016 at 11:27 pm

    What a great series! I love reading about amazing women.

  • Reply Marielle Altenor March 26, 2016 at 7:56 pm

    I love that you are showcasing theses small business owners. Was a pleasure to learn more about Jenna Stratman favorite Kansas City spots!

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:47 pm

      Thanks for reading, Marielle!! Isn’t this such a fun series?! I love checking out the others’ cities and stories, too! xo

  • Reply Miss Angie (@MySoCalledChaos) March 28, 2016 at 4:50 pm

    I love her stuff, and she seems so cool! I like interviews like this so I get to know creators and more stuff about them behind their brand.

    • Reply Jenna Stratman (@JLynnDesignery) April 1, 2016 at 2:46 pm

      You’re so kind, thank you!! It was such an honor connecting with Nicole and her amazing blog; thanks for reading, Angie!

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